Type of Leads
Tired of buying leads from 3rd party ‘lead generation’ companies? The fact is is 99% of mediocre Attorney leads come from Pay Per Click, Google Maps,Traditional SEO and 3rd party companies like NOLO and Findlaw. That’s great but competitive, slow and costly. We are the 1% that can produce leads that are catastrophic and cost-effective.
What are the traditional ways of getting personal injury leads?
Using third-party platforms that generate leads from their directory or network of attorney websites. Usually, these are well-crafted sites that generate leads nationwide, thus giving them the power to sell leads to a network of attorneys in each metro city, for example, personal injury leads in Chicago, New York, Atlanta, Los Angeles, Texas, etc…are usually filled up. There is only one platform that does this and it’s NOLO, which we’ll talk about in a bit.
NOLO – MartinDale Lead Generation Program
They own several great domains since attorney marketings were barely starting to spring up. They managed to rank for the most generic keywords: worker’s compensation, personal injury lawyer, civil lawyer all doing this organically. Due to the great SEO and brandable domains.
The only downside of this is most attorneys complain about the quality of leads or the fact they are never able to get a hold of them. I do however inform attorneys, these are the same type of leads you will get paying for pay per click. Nolo likes to keep its criteria for a lead very sparse and vague, leading to tons of complaints.
AVVO Attorney Directory
Adwords – Google Ads for Personal Injury Lawyers
I worked for several large firms with budgets up to 10k a day. It does make the phone ring and should be part of any marketing plan, so I am never fully against it. However due to competition, click fraud rings, bad leads, low conversion rates and more, it leaves firms to discourage to continue to pursue an aggressive campaign on Google Adwords. Only those who spend are those who roughed it out for months until they started landing big leads. However, the CPA for the first few months is almost never great, even for the best pay per click guys in the industry.
Pay per click is a big part of my background but I’m not here to sell PPC. Please visit lawyerppc.com for a free audit.
Walker & Walker
They are a well-respected company that mainly focuses on the Hispanic market. They promote heavily on all Spanish TV commercials, especially Telemundo. They have a call center and you’re able to get leads based on your practice area and location. They are mainly seen in various commercials and do not have an online platform that is very popular.
Love them or hate them, they ranked for a lot of powerful keywords. It’s one of the most downloaded apps and most used by the young millennial market as their own search engine. If you’re a 3 star sitting next to a 5-star law firm with hundreds of reviews, your chances are slim to none in order to generate a great personal injury lead.
They offer enhanced profiles that give you the ability to use a call to action button and options such as a video, disabling competitor ads. On top of that, they have their own featured profiles which are great if you have a 5 star with hundreds of reviews, unfortunately, most firms do not.
Catastrophic Leads Only! Sent Directly to your inbox, not a 3rd party!
The most cost-effective price for this unique service.
Used by the One of Largest Firm in the Nation.
Our Years of Experience Perfected this Method.
We Only Focus on Catastrophic Leads
We’ve been in personal injury lead generation industry for over 10 years. We’ve implemented all online marketing and lead generation platforms for various personal injury attorneys, including: Adwords Adwords Call Only, NOLO, Generic SEO, Google Local Pack, Guest Blogging Local Citations, Facebook Boosting and so on, but none have ever produced serious exclusive leads like our platform produces.
Personal Injury Lead Generation Platform
We are the creators of this platform, other law firms are replicating without our proprietary and sophisticated platform We have a huge team and experience on our side! If you’d like to see this platform in action, take a look at the accident news section of one of our top clients, Jacoby & Meyers. We’d love the opportunity to schedule a brief call to discuss how our method can bring immediate ROI to your firm. Do you have a 15 minute a window open this week?
Schedule a No-Cost Consultation Today!
We believe in fostering positive, long-term relationships with our clients. Contact us to find out how we can help you achieve the success you deserve. Click here for an immediate response.
WHAT ARE CAR ACCIDENT LEADS?
Car accident leads are the most popular type of leads in the personal injury lead generation space. This is because, legal formalities related to car accident injuries are more clearer than when someone is injured due to slip, fall or other accidents. Over the years, car accident lead generation has been the most successful of all legal leads generated by our company – another reason why we largely focus on generating high quality, real-time, exclusive car accident leads to assist our legal firm partners.
Our car accident leads include all types of incidents such as,
- Car Accidents
- Motorcycle Accidents
- Truck Accidents
- Taxi Service Accidents
- Padestrians Hit By Cars
- Pessenger Involved in Accidents
- Accidents Involving Public Transportation
HOW DO WE GENERATE CAR ACCIDENT LEADS
Generating high quality car accident leads is, in itself, a Herculean task. In fact, in a competitive market like today’s, it’s impossible to procure leads without paying over $200-$300 for a single click in order to grab the attention of someone looking for a car accident attorney. However, through many years of trial and error coupled with consistent efforts, we have been able to master the techniques of finding high quality leads for a reasonable price that would facilitate high ROI for our clients. We have one of the best retention rates in the lead generation industry.
Additionally, aggressive online marketing has allowed us to cast a wider net and draw attention of people looking for car accident lawyers or information pertaining to their car accident claims. The majority of our car accident leads are generated digitally and originating from organic and paid search. While other digitally generated leads can come handy for potential claims to some extent, only search engine generated leads allow advertisers to showcase their services up in front of consumers looking for accident lawyers or data related to specific claims.
WHY SEARCH MATTERS IN CAR ACCIDENT LEAD GENERATION
There are many ways to procure leads that are both easy and cost-effective. When it comes to search engine generated leads, possibilities that you will be competing with thousands of other law firms ready to pay exorbitant price for leads are high. However, our approach to lead procurement is unique in that, we aim to procure high quality leads while ensuring that our clients are successful with those leads. We have been consistently working in this field through creating content, optimizing pages, deploying strategies and doing everything we can to come out successful in what is considered as one of the most challenging industries on the internet. Our commitment to generating only high quality car accident leads is what has led to various clients staying with our business for so long.
LEAD SCREENING PROCESS TO ENSURE QUALITY LEADS
When accident victims visit our web pages, we provide them with valuable information pertaining to car accident laws in their state of residence. We then ask anyone looking for an accident lawyer to fill out a form for a free, no obligation, consultation. Once someone meets screening criteria of your area, they are referred directly to your office or your case management software through text message or email.
We screen relevant parties thoroughly for specific criteria, such as:
- Individual who is injured
- Individual whose accident is confirmed and had occurred within the statute of limitations
- Individual who doesn’t have legal representation yet
- Individual whose personal information is valid
and so on. Only after the initial scrutiny that you will be sent the car accident lead for further perusal.
CUSTOMER SUPPORT AND LEAD RETURN POLICY
In case of any lead sent to your office happens to be ineligible (does not meet requirements, has false contact information and so on), or the accident took place outside your coverage area, let us know and we will gladly return your payment. You will not be charged for invalid leads in any circumstance. We will also send you various lead samples to test our service. Additionally, we don’t compel you into signing long contracts or require you to have minimum order sizes and are willing to work with you professionally in accident related legal matters.
HOW CAR ACCIDENT LEAD GENERATION CAN BENEFIT LAW FIRMS
By far, our car accident lead generation service is one of the most cost-effective ways to attract clients and build your business, especially when you are receiving these leads generated directly through searches. On the flip side, there are services like Pay Per Click Advertising which can run into thousands of dollars to do the same task of targeting your intended audience. Compared to those, our leads cost about $225 – $335, even in the most expensive market conditions. A fully vetted lead that costs much less than a single click on Google can not only bring in legitimate customers to your office but help retain them. Plus, a service that you can easily return in case of failure to meet requirements is quite a bargain at $250ish.
Car accidents happen all the time and people will need legal help for reporting incidents, settling claims and managing finance. With that being said, here are some statistics on car accidents and settlements in the United States:
- More than 6 million accidents happen in the US every year
- In 2018 alone, an estimated 39,000 people lost their lives due to car accidents
- Although car accident deaths have decreased, more pedestrians and motorcycle riders have died than previous years
- 65% of all motor vehicle accidents were caused by DUI
- The average car accident settlement in the US was approximately $20,000 in the year 2019
WHEN CAR ACCIDENT LEADS DON’T BENEFIT ALL PERSONAL INJURY LAW FIRMS
While it’s clear from above information that car accident lead generation is a simple and effective way to increase your law firm’s client base, some instances call for avoiding it as a marketing strategy, such as the following:
- When you want to take cases involving severe injuries
- When you are focused only on a specific type of vehicle accident.
- When you are reluctant to invest in high quality leads
- When your law firm is not ready to take more case loads.
In the above cases, it is hard to filter out certain criteria pertaining to car accidents. For example, it’s hard to single out serious injuries or pickup-truck accidents from a pool of various car accidents. Likewise, cheap car accident leads are readily available in the market, but what they lack is quality and the ability to increase conversion rate.
What factors make a car accident lead valid?
A car accident lead is considered valid when it meets the following criteria:
- Must be injured in a car accident
- Must not have been found at fault
- Must be located within your state’s SOL
- Must provide a valid phone number
- Personal Injury
- Workers Compensation
- Mass Tort
- Social SecurityDisability