Ultimate Guide to Google Local Services
Table of Contents
- Overview On This Service
- How Lead Disputes Work
- How Reporting Works
- How to Get Started
- Tips for Getting the Most Out of Google Local Services
- Personal Injury Attorneys
- FAQ
- Use Google+ To Connect with Customers and Promote Your Business.
- Use Google Local Services to Track Results.
- Ad Performance
- How can I monitor the performance of my advertisements?
- About My Account
- What is the “About my account” tab?
- How can I cancel or delete my account?
- What Is the Screening and Verification Process?
- How Do I Know If My Business Is Eligible?
- What Is the Google Guarantee?
- What Is the Quality of The Leads I’m Getting from Google Local Services?
- How Do I Know If My Lead Is Valid?
- How Do I Improve the Quality of My Leads?
- Uploading Licenses or Insurance Documents
- Can I Edit My Documents After They’re Uploaded?
- Get Help
- Conclusion
Google has been shaking up how local businesses are found and contacted with their Google Local Services. If you’re not familiar with it, don’t worry! We’re going to walk you through everything you need to know in this Ultimate Guide to Google Local Services.
Overview On This Service
Google Local Services is a program that allows businesses to be found and contacted directly through Google. There are three different types of services:
- Google My Business: A free service that helps business owners create and manage their online presence across Google, including Search and Maps. This includes a free website, listing on Google+, and the ability to add photos, hours, and services.
- Google+ Pages: A free service that helps businesses connect with customers and fans on Google+. Businesses can create a page to share updates, photos, and videos and add contact information and website links.
- Google AdWords Express: A paid service that helps business owners promote their business on Google. AdWords Express is a simplified version of Google AdWords that allows business owners to create an ad, target customers by location and keyword, and track results.
How Lead Disputes Work
If there is ever a dispute between a business and a customer over who should receive the lead, Google will work with both parties to resolve it. Lead disputes can happen if:
- A customer contacts two businesses for the same service
- The customer’s desired service is not available from either of the contacted businesses
- One of the contacted businesses is not available at the customer’s desired time or location
- They contacted businesses to compete with each other
In these cases, Google will contact both parties and work to resolve. This could involve providing additional information about the customer’s needs or preferences, contacting the businesses’ competitors to see if they can provide the service, or simply referring the customer to another business.
How Reporting Works
Google Local Services offers business owners detailed reports about their leads and performance. These reports include information such as:
- The number of leads received
- How many of those leads were converted into customers
- The average cost per conversion
- Which keywords led to the most conversions
- Where in the country the leads are coming from
- The time of day and day of the week that leads are most commonly received
Business owners can access these reports through their Google My Business account. Reports are updated every 24 hours.
Tips for Getting the Most Out of Google Local Services
Here are a few tips for getting the most out of Google Local Services:
- Make sure your business information is accurate and up-to-date on Google. This includes your business name, address, phone number, website, and hours.
- Add photos to your Google My Business listing. This will help customers get a better idea of your business.
- Make use of the free website that Google My Business provides. This can be a great way to showcase your products and services.
- Include keywords in your Google+ Page bio that relate to your business. This will help customers find you when they are searching for related terms.
- Use Google AdWords Express to create an ad for your business. This will help you reach potential customers who are searching for your services.
- Track your results using the reports that Google Local Services provides. This will help you see what’s working and what could use improvement.
Personal Injury Attorney
If you are looking for a personal injury attorney, Google Local Services can help. Just enter “personal injury attorney” into the search bar, and you will see a list of attorneys in your area. You can also filter your results by distance or rating.
When choosing an attorney, it is important to consider several factors:
1. Make sure the he or she has experience in personal injury law.
2. Make sure he or she is available to meet with you.
3. Make sure you are comfortable with the attorney and feel confident that they represent your best interests.
Google Local Services can help you find an experienced and qualified personal injury attorney who meets all of these criteria. Just enter your zip code into the search bar, and you will see a list of them in your area. You can also filter your results by distance or rating.
FAQ
Q: How do I know if Google Local Services is right for my business?
A: If you are looking for a way to connect with more potential customers online, Google Local Services may be right for you. This service provides business owners with detailed reports about their leads and performance. It also allows businesses to create an ad and target customers by location and keyword.
Q: How do I get started with Google Local Services?
A: Getting started is easy! Just follow these simple steps:
- First, create a free Google My Business account. This will allow you to manage your business’s online presence across Google, including Search and Maps.
- Then, create a free Google+ Page for your business. This will help customers and fans connect with your business on Google+.
- Finally, sign up for Google AdWords Express. This will allow you to create an ad and target customers by location and keyword. You can also track results through your Google My Business account.
Q: How do I improve my Google Local Services results?
A: You can do several things to improve your results with Google Local Services. Here are a few tips:
- Make sure your business information is accurate and up-to-date on Google. This includes your business name, address, phone number, website, and hours.
- Add photos to your Google My Business listing. This will help customers get a better idea of your business.
- Make use of the free website that Google My Business provides. This can be a great way to showcase your products and services.
- Include keywords in your Google+ Page bio that relate to your business. This will help customers find you when they are searching for related terms.
- Use Google AdWords Express to create an ad for your business. This will help you reach potential customers who are searching for your services.
- Track your results using the reports that Google Local Services provides. This will help you see what’s working and what could use improvement.
Q: What happens if I switch to Google Local Services from another provider?
A: If you are currently using a different online marketing provider, such as Yellow Pages or Yelp, you can easily switch to Google Local Services. All you need is a Google My Business account and a Google+ Page for your business. Then, sign up for AdWords Express, and you’re ready to go!
Q: What is the cost of Google Local Services?
A: The cost of Google Local Services depends on the services you choose. Several options are available, and each one offers different features and benefits. You can also choose a monthly or annual plan. Contact us to learn more about our pricing plans and how they can benefit your business.
Q: What are the benefits of Google Local Services?
A: There are several benefits to using Google Local Services for your business. Some of these include:
- Detailed reports about leads and performance
- The ability to create an ad and target customers by location and keyword
- A free website that you can use to showcase your products and services
- The ability to track results using reports provided by Google Local Services
- Access to a wide range of online marketing tools and resources
Q: What is the Google My Business website?
A: The Google My Business website is a free resource that business owners can promote their products and services online. This website provides businesses with a customizable website, an easy way to manage their listing on Google+, and detailed reports about performing online. It’s a great way to connect with customers and promote your business on Google.
Q: What are the minimum requirements for Google Local Services?
A: The minimum requirements for Google Local Services include a Google My Business account and a Google+ Page for your business. You also need to be signed up for AdWords Express. These accounts are free to create and easy to set up. Contact us today to learn more about how Google Local Services can benefit your business.
Use Google+ To Connect with Customers and Promote Your Business.
Google+ is a great way to connect with customers and promote your business online. You can use this platform to share photos, articles, and other information about your company. You can also use Google+ to create groups or communities related to your business. This can be a great way to connect with customers and get feedback about your products or services.
Google+ is also a great place to find potential customers. You can use the Google+ search tool to find people interested in your products or services. You can then connect with these potential customers by adding them to your circles or sending them a message.
Use Google Local Services to Track Results.
Google Local Services provides detailed reports about how your business is performing online. You can use these reports to see which services are working well and which ones could improve. This information can help you make decisions about the direction of your business and how you should allocate your resources.
The reports from Google Local Services also help you track the results of your ad campaigns. You can see how many leads you are getting from your ads and how much money you are spending on them. This information can help you decide whether or not to continue running your ad campaigns.
Ad Performance
How can I monitor the performance of my advertisements?
The “Ads” tab in the Google Local Services report provides data about how your ads are performing. This data includes:
- How many impressions your ad has received
- How many clicks your ad has received
- How much money you have spent on your ad
- The average cost per click (CPC) for your ad
- The conversion rate for your ad
You can use this data to determine whether or not your ads are effective and make changes as needed.
About My Account
What is the “About my account” tab?
The “About my account” tab provides your Google Local Services account information. This includes:
- Your contact information
- Your business types
- Your billing information
- The country where your business is located
This information is helpful if you need to contact customer support or update your account information.
How can I cancel or delete my account?
To cancel or delete your Google Local Services account, don’t hesitate to contact customer support. We would be happy to help you with this process.
What Is the Screening and Verification Process?
The screening and verification process involves steps that Google takes to ensure that businesses are qualified to receive leads from Google Local Services. This process includes:
- Verifying your business information
- Checking for any violations of our policies
- Screening your website for quality and accuracy
- Reviewing your ad copy
- Contacting you for more information
How Do I Know If My Business Is Eligible?
Google Local Services is available to businesses in the United States and Canada. Your business must have a physical address in one of these countries to be eligible. You must also have a Google My Business account and a website with accurate information about your business.
What Is the Google Guarantee?
The Google Guarantee is a program that protects customers who purchase services from businesses that are listed on Google Local Services. This program covers products and services that are purchased through our platform. If there is a problem with these products or services, the customer can contact us for assistance. We will work with the business to resolve the issue.
The Google Guarantee is available to businesses in the United States and Canada. To be eligible, your business must have a physical address in one of these countries and meet our screening and verification requirements.
What Is the Quality of The Leads I’m Getting from Google Local Services?
The “Leads” tab in the Google Local Services report provides data about the quality of your leads. This data includes:
- How many leads you have received
- The average cost per lead (CPL) for your leads
- The conversion rate for your leads
You can use this data to determine whether or not your leads are high quality and make changes as needed.
How Do I Know If My Lead Is Valid?
A valid lead is a lead that meets our requirements for quality and accuracy. To be considered valid, a leader must:
- Be submitted by a customer who has contacted your business through Google Local Services
- Include accurate information about the customer’s contact information, product or service, and purchase history
- Be submitted by a customer who is located in the United States or Canada
If you’re getting invalid leads, please contact customer support. We can help you troubleshoot the issue.
How Do I Improve the Quality of My Leads?
To improve the quality of your leads, please review our guidelines for creating accurate and quality ads. You can also improve the quality of your website by ensuring that all information is correct and up-to-date. If you’re getting invalid leads, please contact customer support. We can help you troubleshoot the issue.
Uploading Licenses or Insurance Documents
When you’re ready to upload your licenses or insurance documents, please follow these steps:
- Sign in to Google My Business.
- Click on the menu icon in the top left corner and select “My business info.”
- Scroll down to the “License and insurance” section and click on the “Add new document” button.
- Select the type of document you want to upload and click on the “Choose file” button.
- Select the file from your computer and click on the “Upload” button.
- Your document will be uploaded to Google Drive, and a link will be automatically added to your business listing.
Can I Edit My Documents After They’re Uploaded?
Yes, you can edit your documents after they’re uploaded. To do this, follow these steps:
- Sign in to Google My Business.
- Click on the menu icon in the top left corner and select “My business info.”
- Scroll down to the “License and insurance” section and click on the document you want to edit.
- Make the changes you want and click on the “Save” button.
Get Help
How can I get help using Google Local Services?
If you need help using Google Local Services, don’t hesitate to contact customer support.
Conclusion
Google Local Services is a great way to reach potential customers online. You can use this tool to track the results of your ad campaigns and improve the performance of your ads. You can also use Google+ to connect with customers and promote your business. Contact us today to learn more about how Google Local Services can benefit your business.