How To Generate Better Pedestrian Injury Leads
The cornerstone of any business is sales, and the law is no different.
Well, not fundamentally different. In many ways, good legal product marketing looks very similar to the marketing done for any service related product. But this is where the similarities end, and the differences begin to have an effect on the efficiency of your marketing.
Every business requires lead generation, for lawyers (and particularly practitioners of tort law) pedestrian injury leads and pedestrian accident leads are worth their weight in gold. Sometimes more. We’ve all heard stories about a rainmaker, an attorney who wins a single case and is set financially for life.
This is why some firms will spend millions of dollars planting roadside billboards along a busy public highway or spend even more money advertising on radio, television, and cable.
But if you’re a smart lawyer, you already know the future is on the internet.
Most successful law firms rely heavily on search engine optimization and price-per click social media marketing that can quickly drain an advertising budget with little in the way of solid results.
Social media marketing is great, but it can be like casting a very wide net—and as any fisherman can tell you, you’ve got to know where the fish are before you can drop that line or toss that net. Some firms spend $30,000 a month on Facebook ads without ever being able to generate a single wrongful death case, or other high dollar personal injury suit.
But as social media algorithms are refined, experts with a personally tested and refined method of using these tools (in addition to their own suite of proprietary tools and techniques) can produce very different and better outcomes when setting up and managing your social media campaigns for you.
Every injury lawyer dreams of a case that starts out at the policy limits and ends in a million dollar settlement. The Return on Investment for such a proposition can be astronomical. Our techniques and deep understanding of the internet lead generation process will result in more and better pedestrian accident leads and pedestrian injury leads. If you want take your law practice to the next level, contact our expert marketing team today!